Fri. Feb 23rd, 2024

Whether for a freelancer like you or a big business, one of the main goals of any social media strategy is to get likes on posts. And yes! With more and more people on social networks, you must create content that directly engages your audience. Whether you post an image of a new product on Instagram or a link to your blog on Facebook, your audience must interact with your post. The first thing to do is learn how to get more likes on Instagram and Facebook thanks to 8 golden tips (solid that shines)… Let’s go!

How to get more likes on Instagram and Facebook?

Does your account have a few likes?

Maybe it’s a good time to change your strategy.

You know…

When people interact with your content, you have a better chance of building relationships with those people.

In addition to creating solid connections with your followers, these same people can then share your content with their followers, increasing your audience’s size.

And it’s not over…

When you get more likes on Instagram and Facebook, your post moves higher in users’ news feeds.

Gaining more likes on Instagram will also help ensure that your future posts get more exposure, as the platform’s algorithm works to show users more of what they’ve already shown an interest in.

Is it clear, or… Ugh?

It can also provide a range of other benefits, like more followers and traffic, as people will view your entire account if they like what you share…

Many factors come into play when it comes to engagement on different platforms…

But let’s focus on Instagram and Facebook!

Here are eight ways to get more likes on these two platforms:

  1. Post at the right time

First, to receive Likes on your posts, you need to post your content when people are active.

If you post at an optimal time, your chances of getting people to see and like your posts will increase significantly.

Sometimes, it’s about something other than great content but more about the people seeing it.

In terms of times, it varies, but generally, the best times to post on Facebook and followerspro are in the morning before 8 a.m., between 12 and 2 p.m., and between 6 and 10 p.m.

  1. Ask questions

Asking a question at the end of your Instagram or Facebook post allows your audience to react and give their opinion.

Not only will asking questions generate comments (which often also result in likes), but it also allows you to obtain “Likes” adapted to your overall engagement.


Asking a question at the end of your post increases engagement and the number of likes.

The questions… people LOVE them! – They feel involved.

You can ask your followers for their opinion by asking them:

What is your favorite item?

Will you attend my event?

What do you think of this or that…?

Any of these direct questions will get a response from your audience.

You can also ask specific questions that provoke a reaction –

The key is to ask a question tied to an emotion or likely a favorable topic with a broader audience.

Ask simple questions that only require a little thought from your audience!

Overall, asking a question is a great way to start a conversation with your followers and develop relationships with your prospects.

  1. Tag a popular page

You increase your chances of exposure by tagging a page or an account with a large audience.

In addition, when you tag an influencer on Instagram or a page on Facebook, they receive a notification and can share your post with their subscribers…

Visibility +++!

Tagging a popular page or account is also beneficial because people will search for the person or business you are tagging.

You also appear in their searches because you tagged this page.

This technique can help you gain more likes on Instagram or Facebook because you are now more accessible to more people.

  1. Create Great Content

Here we are…

Producing great content is THE key to gaining more likes on social media.

Indeed, your content must resonate with your audience to motivate them to respond.

If your content is dull, no matter what time of day you post, it won’t bring a “little heart” or a “thumbs up” to your post!

It’s complex and challenging, but that’s how it is!

Great content is subjective and varies from industry to industry, but you can get an idea of ​​what your followers want by analyzing your stats and looking at what posts work for your competitors.

Yesss! You have to think about that!

Thanks to the information collected, you can see your most popular publications and reproduce this type of content.

It will be easier to recycle content as you get to know your audience.

  1. Use hashtags (but not only that!)

Okay… Using hashtags has long been THE thing that boosted engagement on Instagram and other social networks.

But clearly, it’s more important to produce engaging content than to spend hours worrying about your hashtags, right?

Today, other fascinating formats, such as Carousels and Reels, quickly generate likes.

  1. Include people in photo posts

According to statistics, photos with faces in the images get more likes on Instagram than photos with only landscapes or other objects.

So it’s essential not only to have people in the photos but also to tag them!

Here are some quick tips to start getting more photos of people on your Insta profile:

include an image of a person you are collaborating with on a project

highlight customers with a fan of the month contest

congratulate a colleague for their work

take photos at different events – and, of course, photos of YOU!…

  1. Focus on your audience (not just your business!)

You probably already know this, but your customers are the root of your business’s success.

So, focus on your subscribers and develop your visibility and engagement on Instagram and Facebook with reinforced concrete content – thanks to WHO?… Thanks to!

Although the goal is to promote your brand or business, your content should not be entirely business-focused.

Focusing on what your customers want to see is essential to drive engagement and get more likes on your posts.

  1. Transversal promotions

Cross-promotion is beneficial if you have many followers on one platform, such as Instagram, and want more traffic on Facebook or Twitter.

For example, if you post something on Facebook, you should post your content on Instagram and Twitter.