Fri. Mar 1st, 2024

In order to generate instagram followers yourself, you first have to follow other accounts. If you follow these users, they’ll likely check out your feed and mind you, too.

But avoid following too many accounts at once. A consistent structure appears more credible – this applies to following other users as well as building up your number of followers.


If you want to convince people with content on Instagram, you also have to offer a range. And regularly. Of course, how often you should post varies from person to person. But you should definitely aim for several posts per week.

Recurring formats are ideal for tackling this in a structured manner. Whether you post motivational sayings every Monday, a picture on Fridays for the weekend, or always present your products or services on the same day of the week – there are no limits to your imagination. The advantage of such formats is that you can quickly and easily prepare posts for several weeks and don’t have to think about what you can post every week.


When you post, posts should depend on your target group. Users are active at different times. Use this to your advantage and publish your posts appropriately.

Use these statistics to find the best time. If there are no significant differences, try different times and see when you get the best results.

In order not to be dependent on working hours, you can also plan your posts and stories using programs such as Hootsuite. Insert this there and select the desired time – the shaft will then be posted automatically. This means you can also be present on Instagram and other social media channels on the weekend or after work.


Many users search for hashtags on Instagram or click on hashtags in posts to view further posts on the topic. You can also follow hashtags so that posts tagged with that tag appear in your feed. For this reason, it is recommended to use hashtags that fit the topic in your posts.

The important thing is quality over quantity. It’s better to choose hashtags that are actually relevant rather than adding 30 tags to your post that could be more helpful. And it would help if you avoided hashtags like #likeforlike, #followforfollow, and similar – they won’t build an engaged community.


Create the hashtags that you then use in your posts. For example, create your own brand hashtag or specific hashtags for your products or product lines. Your followers can then also use these when they post photos of the corresponding products or refer to your brand. All posts about your company or products can be found using this hashtag.


Especially for local offers, you should tag your location and encourage your followers to do the same. Users can then see all posts that are tagged with it by clicking on the site. This will consolidate these posts and get noticed by more people.

If you are at an event such as a conference, you should also specify the location. Other visitors can see you and quickly get in touch with you.


If you post a photo that shows another user, you should either mark them in the post or tag them in the caption using an @ mention. The relevant person will then receive a notification. The likelihood that mentioned people will interact with a post is significantly higher than with posts without tagging. This also applies to Instagram Stories.

You can also use this option if the person is not in the picture but is relevant to the post. This can affect, for example, the following groups:




People in your network who are related to the topic

other relevant companies

But always make sure that there is a connection between the person tagged and the content of the post. Only then will this approach be of any use to you?


One of the most important features of Instagram is the story. Many users watch Stories every day – and statistics show that 45% of the most viewed Stories come from companies. In addition, many users interact with Stories and send direct messages in response.

Use these statistics to your advantage by regularly posting stories. You can use it to provide insights into your everyday company life, post short videos on various topics, or share your posts. It also makes sense to share relevant content from other accounts in your industry via story. This shows you are part of your community and helps you build trust.


Therefore, make it as easy as possible for users to interact with you. For example, use chat, survey, or question stickers in the stories, to which users can react quickly and easily. Or ask a question in your image or caption to encourage users to comment.

Another option is to organize contests where the terms and conditions require users to follow you and comment on your post. How to increase engagement. If users link friends in the comments, you will also draw other people’s attention.


You can add your stories to so-called highlights so that users can view them permanently. Use this option to introduce your company or products. You can also make use of the opportunity to insert individual cover photos for the particular highlights. Symbols or attractive images that match the corporate identity are suitable here.


As already mentioned, interaction is significant on Instagram. Of course, this applies in both directions. So don’t just wait for other users to like, comment, and share your posts – do the same for posts from other users in your industry or community. Your comments should be meaningful. A simple thumbs-up in the words does little good. Because good comments make others aware of you and may take a look at your account, this is how you can attract new followers.

Also, always remember to like and reply to comments on your posts. This, in turn, increases the interaction rate and ensures more trust.


So-called influencers are on everyone’s lips on Instagram. Depending on your industry, it may also make sense for you to work with an influencer. If that’s not an option for you, consider collaborating with another brand. This is useful when the respective offers complement each other. This can open up exciting opportunities, especially for locally operating companies, which can mean a boost in followers for both.

Of course, the same applies here: the topic must suit you and your offer. Otherwise, the other brand’s target group won’t benefit from it and won’t follow you.