Instagram is a social network to consider in your company’s digital strategy. 46% of its users follow brands*. They are, therefore, interested in the content they offer. If you have chosen to be present on this network, you surely want to know how to engage your community. Here are eight tips to encourage your subscribers to interact with you.
1- Reply to comments
It seems so logical, and yet it’s not a natural or easy thing when you manage an Instagram account. However, if you want your community to interact with you, show them that you are interested in their feedback by responding to all comments. Any comment (positive or negative) is essential since your subscriber or an Instagram user took the time to make it.
2- Write captions and ask questions
Yes, Instagram is a visual-based network, but you should pay attention to the captions of your photos. They are the ones who will most often push an Internet user to post a comment.
3- Learn how to use the hashtag
Hashtags are used for searches on Instagram. If you use hashtags searched by your target, you can gain new followers check now.
Please don’t overdo it, and above all, use hashtags related to your photo or your brand’s universe.
4- Choose the time of your posts
Posts on Instagram have a longer lifespan than on most other social networks, but that’s no reason to post at any time.
You must start by posting a little before your subscribers’ connection peaks (their information is available on mobile in the statistics of your professional account) to ensure the best possible visibility. Then, gradually, you can analyze the posts with the most engagement and test whether the sharing time influenced reactions.
5- Do competitions
Organize competitions in which you ask Instagrammers to follow your account, comment on your post, share one of their photos on their account with a specific hashtag, and tag friends in the comments.
Virality is almost guaranteed if the game is related to your brand and the prize offered is up to par.
The more you take care of the visuals of your competition, the more likely it will work.
6- Think about influencers
Influencers have a significant role in developing brand awareness on Instagram. And even as a VSE or SME, you may be interested in some.
To learn more about this topic, check out our article on micro-influencers for SMBs.
7- Promote your posts
Since Instagram significantly modified its algorithm by removing the chronological display of posts in the news feed this year, the exposure of publications has decreased. Therefore, you must increasingly consider paying to ensure the visibility of your posts, including among your subscribers.
Like on Facebook, you can boost your publications to offer them to other users or highlight them more among your followers.
8- Share posts from your community
Sharing (by mentioning) posts from your followers highlighting your brand is a great way to encourage your followers to post content about your brand.
Share Memes and Content We Can Relate to
Creating shareable content is a great place to start when it comes to reaching new audiences organically.
Inspirational quotes, informative carousels, and trending memes are all tried-and-true formats, and it only takes one viral post to reach thousands of people.
Memes, in particular, are very effective at generating viral reach, especially when they tap into a trend in popular culture.
They are often funny or clever and usually feature a combination of text and images (a photo, GIF, or video).
To create a successful meme, try to find a balance between the trendy visuals you’re working with, the sentiment of your target audience, and your brand’s niche.
The more your meme resonates with community members, the more likely it will be shared widely!
Take an interest in user-created content
Encouraging your community to share user-generated content (UGC) is a great way to raise awareness for your brand and increase your follower count on Instagram.
Plus, it’s super easy to find user-generated content! Followers can either use your brand hashtag or tag your brand.
You should always ask permission from the original creator, even if they tagged it with your specific UGC hashtag.
Organize Instagram competitions
If you want to grow your follower count quickly, running an Instagram giveaway can be one of the most effective tactics.
With the right strategy, you can reach thousands of potential new followers while creating a stronger community around your brand.
Ensure you set precise entry requirements supporting your growth goals, like tagging a friend in the comments, sharing on Instagram Stories, and following your account.
When partnered with a creator or brand with a similar target audience, Instagram competitions can be especially beneficial.
Promote your Instagram account on other social networks
If you’re looking for additional ways to increase your follower count on Instagram, cross-promoting your account on other platforms like TikTok is a great place to start.
Next, create a few TikToks encouraging viewers to click through your Instagram profile.
If TikTok isn’t part of your marketing strategy, you can direct people to your Instagram through your website, email newsletter, podcast, or another social platform.
Analyze the best-performing content
When monitoring your brand’s performance on Instagram, reach is one of the most critical metrics.
Reach shows how many unique accounts have seen your post and how much awareness and value you gain.
If a post receives a higher (or lower) reach than usual, you can use these results as a preview for future posts. https://instapawar.com/
What hashtags did you use? Was your caption’s CTA (call-to-action) optimized for engagement? Did you post when your audience was most engaged?
Connect with your community
One of the easiest ways to grow your account? Connect with your followers and create an engaged Instagram community.
Whether you’re a creator or a brand, ask yourself: How often you respond to DMs and comments? Do you set aside time to engage in real-time via Instagram Stories or Lives?
As you become more engaged, the relationship with your community strengthens.
And, when you have people who trust and believe in what you post, they will also share your content with their followers.
I am Hadleigh Perez, working as a content writer at Rananjay Exports. I provide well-researched blogs with in-depth knowledge. I have a great experience in writing for more than five years, and gemstone has always been my favorite zoner. Authenticity is my strength and every fact I write is cross-checked. Going in-depth about particular stones and Designer Jewelry, knowing everything from scratch about them, I provide all my insights into the blog I write. Every time I generate new ideas for each article piece, I provide to the company and our customers. I hope my articles are capable enough to fulfill the need and the knowledge required by a retailer selling the gemstones.