Are you thinking about building an online store? Even with Amazon or eBay hogging up most of the market? You should, because 51% or more people use the internet, and among them, 2 billion buyers are looking for online stores. Therefore, creating an e-commerce website with the help of a top e-commerce web development company is an excellent business idea.
However, an e-commerce website is different from a regular site. It allows users to make purchases, make payments, and more. Therefore, caution should be taken to set up a good online store. It is not only about design or SEO; e-commerce websites have specific requirements to make them stand out from the competition. In this blog, we will talk about the basic requirements for an e-commerce website.
The first requirement is having a mobile-first approach. Any good e-commerce website development company in Jaipur will recommend you create an e-commerce website both for desktop and mobile (or go with a responsive design). It is highly recommended because most people use their mobile devices to shop. So, if your online store isn’t responsive on mobile, you will lose a lot of business.
Impressive shopping cart
It is a known fact that 74% of e-commerce shoppers abandon their cart before completing the transaction and check-out procedure. This happens due to taxes, extreme shipping charges, a lengthy check-out process, and more. It is not good for your e-commerce business.
Thus, you must have a simple navigation webpage to help buyers organize and identify the products. Even having a guest checkout option can enable people to not abscond. Lastly, have an excellent security badge, like an SSL certificate. It increases the trust users have in your website and brand.
Best products displayed on the home page
When you enter a retail shop, the best products are displayed to appeal to customers. Right? Similarly, do it with your online store. Customers want to know what the best products are that you are offering. Display your highest-selling products on the first page. For instance, impulse coffee’s most popular product is ‘Hum Tum aur hot chocolate.’ And they always display it on their homepage. Do the same, as it saves customers time, and that is a crucial factor for customers to choose online shopping.
Ensure the web design is user-friendly
UI/UX design is essential. It should be catchy enough to draw the attention of the customers and showcase the brand and products aesthetically. But it should be user-friendly too, meaning navigating, reading, or viewing the image should be easy for the users. Be creative with the online store, but not at the expense of your customers. Do you know that 42% of customers leave a site because of its poor functionality? 22% of first-time visitors are attracted by the colors. It shows how essential it is to have an e-commerce website with a user-friendly design. It is not just about the look. It helps consumers navigate the site easily, browse products, check, and more. Work with an e-commerce web development company that creates a clean design for your online store. That uses eye-catching colors but is not too boring or outlandish at the same time.
Have multiple registering option
Your e-commerce store shouldn’t have just one registration option, which is to sign up. A few people prefer not to register for a one-time purchase. Sure, for a business, registration has benefits. For instance, they can keep track of their shipping address and purchase history. But you should also consider other people and have a guest checkout option ready.
Email marketing tools
Your e-commerce website should have an email marketing tool. It is essential to reach out to potential customers and convert them into paying customers. Your chosen e-commerce website development company in Jaipur can help you make this feature a part of your site. Also, they can help you find an Digital marketing tool with features like analytics tools, CRM systems, integration with e-commerce platforms, and more.
No doubt, creating an e-commerce website requires extreme brainstorming. It is not easy to launch a successful online store without these essential features, and yet there are more. Working with a knowledgeable e-commerce web development company can help create a functional and high-performing website.